DMES 2024第十四届中国数字营销与电商创新峰会 重磅来袭
会议背景
回首2023年,数字营销方面,私域营销成为重要方式;与此同时,直播带货和直播常态化成为核心营销;在渠道结构方面,全渠道营销是长期趋势。
由于技术、需求端和供给端的推动,当下社交平台和电商平台不断融合,内容 + 直播 + 电商的产业链模式持续优化,人找货和货找人的链路被双向打通。内容电商逐渐形成了以兴趣内容占领用户心智、多样化内容形式构建沉浸式消费场景以及基于消费者兴趣推荐以内容流带动商品流的三大特征。此外,内容电商化和电商内容化是内容电商的两大主要模式。
DMES 2024第十四届中国数字营销与电商创新峰会将通过六大热点主题帮助营销和电商人更深入地解读品牌营销生态环境的变化,洞悉电商运营最新动向,降低获客成本和运营成本,系统性地解决当下营销和电商人的痛点问题。
会议时间/地点/主办方
2024年3月28-29日/ 中国 上海/ ECV International
本次会议线上线下同步举行
热点话题
零售品牌的数字化经营实践
AIGC赋能电商运营,驱动电商智能化发展
珠宝品牌如何合理布局线上线下渠道,实现增长
品牌如何拓展跨界联名边界
如何利用数据科学精准识别并打造与品牌目标受众最相关的社交内容营销
ABM+AI,揭秘To B 增长的关键策略
AIGC时代,B2B企业如何借势实现营销增长
……
往届盛况
欢迎零售、酒店旅游、母婴、家电、咨询、服装鞋履、日化、奢侈品、食品饮料、医疗大健康等行业领域的同仁报名参会!
前往峰会网站咨询参会:
https://www.ecv-events.com/ads/DMES/cn.php
联系人: Britney
手机号:13271915990(微信)
邮箱:marketing@ecvinternational.com
关于主办方
ECV International是亚洲领先的国际高端商业峰会及活动的主办和承办机构,拥有100+位行业研究、活动策划和运营专家,10+年始终致力于为客户提供高品质、国际化的商业峰会和活动服务。
我们的业务范围覆盖全球,每年定期在中国、新加坡、越南、泰国、阿联酋、法国、德国等多个国家主办60多场高水平的线上线下国际峰会,每年有6,000+ 名企业高管和专家代表参加我们的峰会。
我们的使命是提供最前沿、最优质的行业内容,搭建高价值的行业高管社交平台,帮助企业决策者创造价值,追求卓越。
DMES 2024 The 14th China Digital Marketing And Ecommerce Innovation Summit
Event Background
Reflecting on 2023, within the realm of digital marketing, private domain marketing has emerged as a pivotal approach. Concurrently, live streaming for product promotion and the standardization of live broadcasts have become central components of marketing strategies. Regarding the channel structure, omnichannel marketing has evolved into a prevailing long-term trend.
Driven by technological advancements, demand-side factors, and supply-side dynamics, social media and e-commerce platforms are increasingly converging. The industry chain model of “content + live streaming + e-commerce” continues to optimize, creating bidirectional connections between consumers seeking products and products finding consumers. Content commerce is gradually characterized by three key features: capturing user attention through interest-based content, constructing immersive consumption experiences with diverse content formats, and driving product flow through content-driven recommendations based on consumer interests. Additionally, content commerce and e-commerce content are the two primary models within the content commerce domain.
The primary objective of this summit is to offer deeper insights into the ever-evolving landscape of brand marketing, illuminate the latest trends in e-commerce operations, reduce customer acquisition and operational expenses, and systematically address the challenges faced by marketing and e-commerce professionals across six key thematic areas.
Event Date/ Location / Organizer
March 28-29,2024 / Shanghai, China/ ECV International
The summit will be held in-person and online.
Simultaneous interpretation (mutual translation between Chinese and English) is provide.
Hot topics
Digital Operations Practices for Retail Brands
Empowering E-commerce Operations with AIGC: Driving E-commerce Intelligence Development
Rationalizing the Online and Offline Channel Strategies for Jewelry Brands to Achieve Growth
Expanding the Boundaries of Cross-Promotion for Brands
How to Utilize Data Science for Precise Identification and Innovate Social Content for Brand‘s Key Targeted Consumers
ABM+AI: Unveiling Key Strategies for To-B Growth
Seizing Opportunities for Marketing Growth in the AIGC Era for B2B Enterprises
……
DMES 2024-The 14th China Digital Marketing And Ecommerce Innovation Summit is looking forward to your arrival !
If you are interested in participating in the summit, you can visit our official website or email us.
Event website:
https://www.ecv-events.com/ads/DMES/index.php
Email: marketing@ecvinternational.com
About us
ECV International is a leading organizer of high-end international events of all sizes with 100+ experts on industry research, event planning and management. We are committed to providing customers with high-quality and personalized service for each and every event.
Our business scope reaches out the globe. Every year, we host regularly more than 60 high-level online and in-person international conferences in Singapore, China, Vietnam, Thailand, United Arab Emirates, France, Germany and other countries, attracting 6,000+ attendees from across the world— including senior management of established players, to first-time entrepreneurs of start-ups, to technical KOLs.
Our mission is to present the cutting-edge and high-quality content, build a valuable networking platform for corporate executives, and help decision makers create value and pursue excellence.